GRAMMY Museum® Mississippi in Cleveland has launched its first major exhibition to mark the 40th anniversary of MTV, the music video television network that inspired a cultural awakening.
MTV Turns Forty: I Still Want My MTV marks the 40th anniversary since the launch of the iconic brand on Aug. 1, 1981. The first major exhibition to be curated by GRAMMY Museum Mississippi, MTV Turns Forty will explore the history of the iconic music brand—from the role of native Mississippian, Bob Pittman, in the concept and execution of an idea that revolutionized the music industry, to why, nearly four decades later, people across the world still scream, “I want my MTV.” The exhibit will be on display at GRAMMY Museum Mississippi through summer 2022.
MTV Turns Forty is sponsored in part by the Maddox Foundation. Exhibit partners include MTV and Hard Rock International. Additional support is provided by corporate sponsors DittyTV, Entergy and Millsaps College in Mississippi.
MTV Turns Forty debuted on May 14, 2021, and will be on display at the museum through summer 2022.